I grew up in Morocco, going to the hammam once a week. It was where I learned how to care for my body and discovered beauty. We exfoliated, masked, rinsed, and rested. It was clean, effective, and suited to every skin, at every age.

The ritual was always there. As teenagers, my friends and I would spend whole afternoons there scrubbing, laughing, catching up in the steam. Before my sister’s wedding, we held a hammam day, as tradition calls for, to prepare her body and bless the moment. After I gave birth, my mother took me back, like her mother had done with her, to help me recover.

Each time, the same gestures: black soap, exfoliating glove, Rhassoul clay, Argan oil. Familiar textures, familiar warmth, passed down, unchanged.

The hammam isn’t just about hygiene or beauty. It’s how we mark time, honour transitions, and reconnect with ourselves and each other.

From Atlas brings that ritual forward. Not reinvented. Just refined, with clean rituals built on native Moroccan ingredients, and made to be shared.